Top 500 retailers take a liking to social networks
Facebook is in the news almost daily and the social network continues to grow, with more than 500 million members at last count. And Top 500 retailers want to be right there with them. 432 of the companies listed in Internet Retailer’s 2011 Top 500 Guide —86%—have a presence on Facebook. That’s 16% more than the 371 that had pages on Facebook last year and a 52% increase from 284 in the 2009 edition.
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Twitter, the network that enables users to “follow” the daily doings of other participants via 140-character message bursts, continues to grow in web retailers’ social media strategy. Of the current Top 500 online retailers, 347, or 69%, have a presence on Twitter and feeds are up by 37% (254 companies) from the 2010 edition and 221% (108) from the 2009 guide.
Posted byDeepak Sharmaat9:24 AMView the Original article
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